Tuesday, 29 January 2019 00:00

Indonesia Intensively Carrying out Promotion in Early 2019

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Entering 2019, Indonesia is actively carrying g out promotion overseas. The promotion is carried out by the Indonesian Embassy in the country of placement and in international meetings. Some of the programs that received remarks from the local community included the Promotion of 10 New Bali in Table-Top Meeting in Lithuania, Indonesian Product Exhibition in Pakistan, and Indonesian Product Exhibition at the 36th Khartoum International Trade Fair in Sudan, including ‘Indonesia Night’ that has just taken place on the sidelines of the implementation of the World Economic Forum 2019 in Davos, Switzerland.

Indonesia must indeed promote itself. Many targets have been announced for this year. For example, in the field of tourism, Indonesia targets 20 million foreign tourist visits. Although the number of foreign tourist arrivals until November 2018 has only reached 14.4 million, Indonesia remains optimistic, the target of 20 million foreign tourist visits can be achieved.

The Indonesia Night was also welcomed by the international community. Indonesia is indeed using the event held every year to expand networking and promotion of various leading sectors. At the same time, it attracted the interest of global business people who were present at the World Economic Forum to collaborate or invest in areas of interest in Indonesia.

In his opening speech, Permanent Representative of the Republic of Indonesia to the United Nations, WTO and other organizations in Geneva, Ambassador Hasan Kleib emphasized that the Indonesia Night was more than just a promotion of Indonesia's posture and profile in Davos. The event is also a momentum to keep showing Indonesia's bright future at the global level. The Indonesia Night also provides an opportunity to build networks and improve connections among business stakeholders by exploring every potential and business opportunity with Indonesia.

It is hoped that the international community will not only be interested, but take concrete actions to visit and invest in Indonesia. Indonesia must show its potential and advantages as an investment destination. With regulations that simplify the licensing process, Indonesia must also take advantage of the momentum of the trade wars between China and the United States. For example, by showing that Indonesia has the potential as the right destination for business relocation. In addition, Indonesia must actively promote industrial investment 4.0 and shape the image of Indonesia in line with technological developments and global innovation in various fields.

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