Bekraf head Triawan Munaf signed a memorandum of understanding (MoU) or memorandum of understanding with the Director General of the World Intellectual Property Organization (WIPO), Francis Gurry in Geneva, Switzerland, Monday (05/20/2019). The signing was witnessed by the Permanent Representative of the Republic of Indonesia to the United Nations, WTO, and international organizations in Geneva, Ambassador Hasan Kleib.
This cooperation was carried out on the sidelines of the International Conference on Intellectual Property and Development to create systems and policies that support brand development and design in Indonesia. The long-term goal of such cooperation is to create value-added products and services, through intellectual property to brands and designs.
The focus of this collaboration is to develop facilitation of intellectual property through training and creation of Hub and Spokes structures which in turn will enhance the reputation of products and services through brands & designs on a wider market.
In addition to discussing the implementation of cooperation, it is also discussed the possibility of further cooperation between Bekraf and WIPO, including support for Collective Management Institutions (CMOs) for creative and copyright industry players in Indonesia.
Triawan also discussed cooperation opportunities related to the application of digital technology for the management of intellectual property assets for creative industries. One of them includes the possibility of collaboration between the Portamento digital music management platform initiated by Bekraf with the WIPO digital time-stamping service.
Head of Bekraf emphasized that in this era of digital revolution, one of the main keys to increasing competitiveness at the global level is to integrate creative and innovative processes with intellectual property management.
"Cooperation between Bekraf and WIPO will continue to be improved, to support creative industries in Indonesia to take advantage of and also benefit from their creativity and intellectual assets," Triawan said on the occasion.
Meanwhile, Ambassador Hasan Kleib also said that the development of innovation and creativity is one of the priorities of the Indonesian government that continues to be escorted at WIPO, both through bilateral cooperation and through multilateral negotiations for a global intellectual property system that supports Indonesia's national interests. (bekraf)