Indonesia is a great nation with an extraordinary cultural diversity. It has an asset in the form of creative people, more than 700 languages, and very unique ethnic and cultural diversity. An observer of Creative Economy of Gajah Mada University, Wiendu Nuryanti explained, those assets are important capital in developing the creative economy. To RRI World Service-Voice of Indonesia in Jakarta Wednesday, February 14, she explained that in the last 10 years, creative economy has highly contributed to Indonesia's gross domestic product -GDP. Besides absorbing employment, the creative economy also has a high resistance to crisis. If synergized with the tourism sector, creative economy can contribute at least 15% for GDP. According to her, there are 3 main keys to develop the creative economy as the backbone of national development in Indonesia.
“…First is Human Resources, and then second is creativity. The creativity in this case is copyright and networking protection. These three points are the main keys if we want to see our creative economy become the national backbone. It must be handled thoroughly,” Wiendu said.
Wiendu Nuryanti further explained, in the field of Human Resources, Indonesia has various advances in 14 elements of the creative economy. In terms of film quality, Indonesia has made significant leaps. She pointed out, in Fashion, Indonesia can boast in Asia. Similarly in music and animation, Indonesia has a lot of communities in the field. She viewed that the government is really serious in handling the creative economy. Thus, the banking industry needs to give ease to creative economy entrepreneurs as an effort to move the creative economy. (VOI/Sekar/AHM)