Despite the digital era, the radio will still exist because radio is the core of communication in the world. It was stated by the Seychelles Ambassador to Indonesia, Nico Barito, at the Diplomatic Forum talk show themed "The Future of Radio" organized by Voice of Indonesia in Jakarta Wednesday (04/09/2019). According to him, there is a trend of back to nature, therefore even in the digital era, the radio will still be listened to.
‘So what I'm trying to say, I mean when many people are thinking like maybe radio is fading out, maybe this all-new digital era things is coming up, that one day radio and newspaper is not there in the market. I don't believe in that ideology, because there is always a trend of coming back to nature. You see today, our consumption is coming back to organic food today. We are talking about come back to Nature, save the paper Save the Planet. So I mean radio is the core value of the first communication in the world. This is one of the tools of communication. Every country is proud of its radio. Indonesia is proud of the radio because your moto say Sekali di Udara tetap Di Udara. Yeah, so you are always there, you know, so I don't think there's any worry about that. It's only about how creative we do and how we interact,” said Nico Barito.
Ambassador Barito added what has to be done is how to attract young listeners to keep listening to the radio by providing programs close to their lives. In addition, according to him, radio can also be used to promote tourism.
In addition to Ambassador of Seychelles, the Diplomatic Forum's talk show also featured Hendrasmo, Expert Staff Secretary-General of the Ministry of Communication and Information; Abdul Salik Khan Pakistani Ambassador to Indonesia; Muhamad Reza, Commissioner of the Indonesian Broadcasting Commission (KPI); Agus Sunarto, Director of VOA Indonesia and Agung Susatyo, Head of Voice of Indonesia. (VOI / AHM)