West Nusa Tenggara -NTB, especially Lombok has many tourism objects which are worthy being visited. Take for example in North Lombok regency, there is beach which is able to eliminate fatigue after running daily activities. The beach is called ‘Sire beach’. Sire beach has amazing nature. With its coastal line of tourism destination as long as 3.8 kilometers, Sire beach has clear and transparent water. Because of its clear water, from surface of the sea, you can see small fish. Besides, its water is quite calm so that tourists can do marine activities. Unlike other beaches which have special white sand, at Sire beach, its sand is not quite white but it has smooth texture. Around the beach, it is surrounded by coconut trees which are in the neat row. In addition to enjoying the beauty of its clear water, tourists, who make visits here, can also enjoy another activity; one of them is fishing. Here, they can also spend the time by playing beach-volley ball. Sire beach is located at Medana hamlet, North Lombok. The distance is around 35 kilometers from Mataram, West Nusa Tenggara. The trip takes around 1 hour from Mataram by land transportation. If you want to go to this tourism object, we suggest you to use rental car, because public transportation which passes Sire beach is still infrequent. The facility at the beach is inadequate. Thus, if you visit the beach, it is better for you to bring enough money, because it is difficult to find ATM. Besides, please do not forget to bring your own swimming equipment because there is no rental facility.