It is an incomplete vacation to Yogyakarta without visiting Malioboro, which is already very popular with tourists. Malioboro is the name of the main street that divides Yogyakarta City. Located between Kraton Ngayogyakarta Hadiningrat and Tugu Pal Putih, Malioboro Street is a paradise for souvenirs, shopping and culinary tourism. At night along, Malioboro Street will be more crowded because many artists express their abilities, such as music, pantomime, painting and others. The pedestrian path equipped with several seats has been prepared by the Yogyakarta City Government so that domestic and foreign tourists are more comfortable and enjoyful with the atmosphere of Malioboro. The Malioboro area is always crowded with tourists, even if you don't shop, Malioboro is indeed very nicely captured using a camera. However, over the last 10 years, the Provincial Government of the Special Region of Yogyakarta has begun to make improvements and structured, and beautified the Malioboro street area.

Malioboro itself comes from the Sanskrit Malyabhara which means bouquet of flowers. There are also some experts who argue that the origin of the name Malioboro comes from the name of a British colonial named Marlborough who lived in Yogyakarta from 1811 until 1816. The Dutch East Indies government built Malioboro as a central area of the economy and government in the early 19th century. It became popular in the colonial era. There is another history about Malioboro Street which became a witness of the struggle for Indonesian independence. There was a great battle between the Indonesian fighters and the Dutch colonial troops, known as the General Offensive on March 1, 1949. The Red and White Troops succeeded in conquering the Dutch and occupying Yogyakarta after six hours of fighting.

Malioboro continues to grow up to date. By retaining the original concept, Malioboro has become the center of life for the people of Yogya. The local government is now continuing to make improvements in a bid to organize Malioboro into a comfortable area to visit. For the convenience of tourists, the street vendors, who have been decorating the shopping corridors along Jalan Malioboro have now been moved to a special place on Teras Malioboro 1 and 2. Besides being famous for culinary and souvenir tours, the Malioboro area is now listed as a Carnival tourism area. This is also inseparable from the successful implementation of the 2022 Jogja Fashion Carnival entitled "Abiwada Arsana" held on October 15, 2022.