VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Indonesian Ambassador to China, Djauhari Oratmangun expressed his appreciation for the establishment of a tempe factory under the company Seastar Food Co. Ltd. from Indonesia in Shanghai, China last Wednesday (20/1). The company is the first producer of Indonesian tempe in China where the demand is increasing from the local community for this typical Indonesian food.

Ambassador Djauhari stated that  the existence of this tempe company has succeeded in paving the way in promoting Indonesian specialties in the Chinese market through Shanghai. The tempe which is produced in the Songjiang District industrial area is sold on the Chinese market under the brand name "Rusto Tempeh."

So far, the food made from soybeans has been marketed through an online shopping platform, Taobao owned by the giant Alibaba. However, the amount is still very limited due to  being known only by some Indonesian diasporas and local residents who have lived or visited Indonesia.

Ambassador Djauhari further said that the tempe company is not only a manifestation of the love of the Indonesian people in China, but also one of the archipelago culinary diplomacy strategies in China. Therefore, he hopes for support from all Indonesian people in Shanghai, such as from the Indonesian Consulate General, entrepreneurs and Indonesian representative companies in Shanghai, Indonesian students and university students, as well as  diasporas.