VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The biggest sporting event in Asia, the 18^th Asian Games 2018, has opened opportunities for micro, small and medium enterprises entrepreneurs in Indonesia to be able to market their products while penetrating the export market. The Managing Director of the Marketing Service Institute as the manager of the Smesco Indonesia Building Emilia Suhaimi said the 2018 Asian Games event was an opportunity for MSME products to enter the international market. Emilia Suhaimi said this at the Forum Group Discussion event themed "SMEs Capture 2018 Asian Games Opportunities" at Smesco Indonesia, Jakarta, Wednesday (08/15/2018). Smesco Indonesia itself will be one of the shopping destinations in the 2018 Asian Games. Emilia said during the event, Smesco Indonesia will be visited by contingents, officials and athletes who will visit using 6 level buses and 4 regular buses every hour per day for 15 the day of implementation. Emilia said, Smesco Indonesia is also one of the outlets that markets official 2018 Asian Games merchandise as well as displaying superior MSME products from all over Indonesia. Meanwhile, INASGOC Revenue Vice Director Mochtar Sarman said the 2018 Asian Games EVENT would involve as many as 23 companies with 7 of them are UMKM companies as official merchandises suppliers for the 2018 Asian Games. For food and Drink, all needs to be considered from various sides including quality, because this is an opportunity to be able to export products. In addition, he added, the Asian Games could be an opportunity for SMEs to learn many things including trends. Mochtar Sarman hopes that UMKM players will learn to pay attention to the quality and continuity of their products especially for the 2018 Asian Games event with a millennial target market that likes trendy products. One of the suppliers of 2018 Asian Games official merchandise is Du Anyam which produces various woven-based souvenirs with a production base in Flores, East Nusa Tenggara. Juan Firmansyah from UKM Du Anyam said that until now he had produced 20,000 pcs of various Asian Games products that had also been distributed at various Asian Games outlets both in Jakarta and Palembang. He also developed a marketing strategy by expanding distribution channels not only through the official 2018 Asian Games store, but by cooperating with a number of agencies for business to business cooperation. According to him, the real contribution of the community to the success of the Asian Games is to buy official 2018 Asian Games merchandise as a real support for MSME players in order to expand the export market. The LLP-KUKM Supervisory Board, Samuel Watimena, argued that the opportunity for SMEs to be able to capture export opportunities at the 2018 Asian Games event was very large and potential, so that various tastes from visitors could be easily fulfilled.