The Ministry of Industry along with the Coordinating Ministry for Maritime Affairs and Investment launched "#SemuanyaAdadiSini" or #Everythingishere” campaign through a virtual launch on Wednesday (1/7). The campaign is part of the “Proud of Made in Indonesia” National Movement, which is a mutual cooperation movement carried out by the government, the community, and businesses by shopping for products made in Indonesia, especially of Small and Medium Industries -SMI.
Minister of Industry, Agus Gumiwang Kartasasmita said that the "#SemuanyaAdadiSini" or #Everythingishere” runs from 1 to 15 July 2020. The target is 2 million Micro, Small and Medium Enterprises selling online.
In addition, the purpose of this campaign is to convey the message that Indonesian industry is able to meet the needs of the community with quality products, as well as a call for the public to buy Indonesian industrial products, especially small and medium industrial products.
Through this campaign, the government also wants to encourage SMEs to expand marketing access through online media. According to Minister Agus Gumiwang, since 2017, the Ministry of Industry has started a program to expand marketing access with digital technology through theSMI e-smart program as a step to implement the Making Indonesia 4.0 road map. The "#SemuanyaAdadiSini" or #Everythingishere” campaign is expected to strengthen the program with a series of coaching. It began on June 5, 2020, with the number of registrants reaching almost 3000 SMIs. Training and onboarding programs are carried out in collaboration with e-commerce like Lazada, Blibli.com, Tokopedia, Shopee and Bukalapak.
Sustainability programs are also strived to maintain the existence of SMIs in the online market by providing capacity building, mentoring, and other facilitation such as standardization, licensing, intellectual property, and packaging in collaboration with universities, Provincial and Regional Industry Offices, technology providers and IKM drivers. This program will run until December 2020.
The #EverythingAdaDisini campaign is also to strengthen the program to boost the use of domestic products and call for the people to defend Indonesian industry by shopping at Indonesian SMEs.