VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

 Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini - 

The Ministry of Tourism and Creative Economy/The Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) implemented a specific strategy to continue to promote the potential of the Indonesian parekraf sector both in local and global markets.

In the discussion room Marketing and Special Interest Tourism and MICE - Event at the 2022 Parekraf National Coordination Meeting at the Grand Sahid Jaya Hotel, Central Jakarta, Friday (12/16/2022), Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini said there was a shift in parekraf market trends post-COVID-19 pandemic, where currently tourists prefer to travel that is of a higher quality and full of activities, not just relaxing.

In addition, the age range of parekraf market consumers in Indonesia is currently dominated by the millennial generation who are hungry for knowledge and information that is interesting, concise, concise and clear. "So as a means of promotion, it must be catchy, short, clear and full of pictures," said Marthini.

According to a release received by Voice of Indonesia on Saturday, to attract the millennial market, said Marthini, in addition to short, solid and clear promotions, holding unique and interesting events during the _low season_ can also be a means to attract millennial market tourism. "So during the _low season_ we don't even relax, instead we have to make activities so there is _traction_ during the _low season_," he said.

Marthini added that digitalization also plays an important role in marketing the potential of the Indonesian parekraf sector to national and international markets. "Like it or not, we have to embrace digitalization and use it as a means of promotion (parekraf potential)," said Marthini.

Young Expert Immigration Analyst at the Directorate of Immigration Traffic at the Ministry of Law and Human Rights, Wachid Kuntjoro Djati added that to support the marketing of the Indonesian Parekraf market abroad, his party always collaborates with the Ministry of Tourism and Creative Economy. One of them is through the implementation of a visa-free visit policy for foreign tourists.

"So this policy was implemented as an effort to recover the Indonesian economy which was affected by the COVID-19 pandemic. Especially as an effort to recover the parekraf sector," said Wachid.

This discussion was also attended by echelon I and II officials within the Ministry of Tourism and Creative Economy, and representatives from various local governments and members of the media//VOI

The Head of National Library, Muhamad Syarif Bando - 

National Library of Indonesia is currently intensively running the Social Inclusion-Based Library Transformation (TPBIS) program. The aim of this program is so that the library does not become an "ivory tower". The presence and benefits of the library must be felt by the community. One of them, encouraging the improvement of social welfare.

The Head of National Library of Indonesia, Muhammad Syarif Bando, explained, the aim of digital library transformation is to accelerate the formation of superior human beings in technology. Have innovation and creativity.

This program targets marginalized communities. Such as people in slum areas, people in poor areas, small farmers, small fish farmers, laborers, micro, small and medium enterprises (MSMEs), to housewives.

"Through this program, the community is given training to improve skills through applied books in the library," Syarif said in a talk show held by the Center for Library Analysis and Development of National Library of Indonesia's Reading Culture, on jawapos TV with the theme "Library Transformation Based on Social Inclusion ( TPBIS) Supports MSMEs", Saturday (17/12/2022)

According to Syarif, training and skills improvement for marginalized communities is very important. This is because they have been poor for four reasons. First, mastery of knowledge is lacking. Second, minimal innovation and creativity. Third, access to capital is lacking. Fourth is the culture of the people who speak more than read.

As for access to capital, Syarif explained, the Government had actually prepared a very large People's Business Credit (KUR). However, when people do not have the skills to produce goods and services, the KUR is not optimally absorbed. For this reason, improving community skills is very important.

According to a release received by Voice of Indonesia on Saturday, the library then moves in this field to improve people's skills, namely by providing applied science books. For villages, the National Library of Indonesia hopes that Village-Owned Enterprises (BUMDes) can collaborate in improving community skills through applied science books provided by the library. "So that people can easily create goods and services," he added.

During the four years running, the TPBIS program has touched as many as 2,133,918 community members, who participated in 85,776 community engagement activities in the library. This shows the great public interest in this program. Many people have experienced the positive benefits of this program in an effort to improve their quality of life and welfare.
Indonesia, according to Syarif, has abundant natural resources but has not been optimally managed. Therefore, people need to be equipped with innovation and creativity as well as digital accessibility to increase their knowledge.

Along with the times, the role of the library is now no longer just managing a collection of books. The library paradigm has now changed, namely by prioritizing the transfer of knowledge to the public.
The paradigm built by the library is 10 percent managing collections, 20 percent managing knowledge, and 70 percent transferring knowledge.

Implementation of 70 percent transfer of knowledge is very important. Because, as stated by UNESCO, the last seat for everyone who is no longer in formal education is the library.

"So, for rural communities, of which, on average, 90 percent do not study at tertiary institutions, they can improve their skills and abilities by coming to the library," he said.

Meanwhile, Acting (Pj) Governor of W Sumatra, Akmal Malik agreed with the description submitted by the Head of National Library of Indonesia regarding inclusion-based library transformation.

Inclusion-based literacy is really needed by people in rural areas. This is the right choice in developing skills for farmers, fishermen and housewives.

"Regarding the aspect of capital, the Acting Governor of West Sumatra explained that intelligence is needed in managing the resources they have. "For example, in the maritime community there are coconut trees. Not always sold in the form of fruit only. Even though the fiber can be useful. The shell and the tree are the same."//VOI

The 4th Ministerial Meeting of the AIS Forum - 

The Coordinating Minister for Maritime Affairs and Investment Luhut B. Pandjaitan gave a speech at the Welcoming Dinner of the 4th Ministerial Meeting of the AIS Forum in Bali, on Monday (5-12-2022).

Coordinating Minister Luhut warmly welcomed the delegates who attended the welcoming dinner.

"Welcome to Indonesia, on the beautiful island of Bali. I hope you can enjoy your visit, feel a warm welcome and bring a wonderful experience when you return to your country," said Coordinating Minister Luhut.

Coordinating Minister Luhut stated that the presence of the delegates at the AIS Forum event was proof of the dedication of each country to strengthen cooperation. In a world that is always changing, this meeting is a hope for us to be able to change the future.

“Through this AIS Forum, we are optimistic that we can become a resilient and adaptive society that relies on our own strengths and abilities to come up with solutions. We have committed to produce a better future through collaboration," he said.

The Coordinating Minister Luhut further said that as guardians of the vast ocean areas in the world, our commitments and actions today are important for the future of the world. The ocean regulates the climate, conserves enough carbon and provides a large amount of food sources for the world.

"We as island and archipelagic countries must ensure that we are the driving force to accelerate the sustainable use and protection of the world's oceans," said Coordinating Minister Luhut.

According to a release received by Voice of Indonesia on Monday, the series of discussions that have been carried out over the last four years have brought us to a critical point to form a more effective collaboration, he added. Much progress has been made and positive results have been produced, but there are also some challenges that we must overcome.

"Indonesia in this case facilitates meaningful discussions, cooperation and positive results and we have committed to continuing our modest contribution to creating an effective secretariat for the next five years and holding a meeting of leaders of AIS Forum participating countries as mandated in the second ministerial meeting, "explained the Coordinating Minister.

The AIS Forum is a space for bridging collaboration, strengthening coordination so that each country can strategically increase capacity, resilience and maximize the benefits they have for the good of the people, nation and global community.

“Despite the uniqueness that we have, I believe we have one goal. Let's mark this peaceful night as a good intention for our future collaboration," concluded Coordinating Minister Luhut//VOI

The 2022 Inclusion-Based Library Transformation Program - 

The Social Inclusion-Based Library Transformation Program (TPBIS) which is implemented in libraries at the provincial, district/city to village/kelurahan levels is considered effective and the benefits are felt by the community.

Implementation of the 2020-2021 TPBIS program provides benefits in an effort to improve people's welfare with a program effectiveness value of 4.09 on a scale of 1-5. The total benefits of this program in 2020-2021 will reach more than IDR 570 billion.

This program has been independently replicated in 18 districts/cities and 1,125 villages/kelurahans. This can be seen in the evaluation delivered at the National Peer Learning Meeting (PLM) for the 2022 Inclusion-Based Library Transformation Program which was held in Surabaya, East Java, on Monday (5/12/2022).

The TPBIS program has been run by the National Library of Indonesia (Perpusnas) with support from Bappenas RI since 2018. This program is a library service approach that is committed to improving the quality of life and welfare of library users in all provinces in Indonesia.

The Head of National Library, Muhammad Syarif Bando, stated that the library's task is to educate and improve the welfare of the nation's children according to the mandate of the 1945 Constitution. The essence is to reduce marginalized communities. For this reason, libraries must transform from an exclusive paradigm to an inclusive one.

"This is the spirit of the spirit of library transformation," he added.

Indonesia, according to him, has abundant natural resources but has not been managed optimally. Therefore, people need to be equipped with innovation and creativity as well as digital accessibility to increase their knowledge.
“There is no use for libraries if people are still below the level of welfare. Don't let the library become an ivory tower," added the Head of National Library.

Welfare improvements can only be made if economic conditions are good, which is marked by an increase in per capita income and employment. One way to achieve prosperity is obtained by literacy skills.

Secretary to the Coordinating Minister for the Economy, Susiwijono Moegiarso, explained that the role of the library is very much needed in preparing excellent and competitive human resources in facing global challenges.

"Libraries based on social inclusion are expected to increase information literacy for the community and based on information and communication technology can improve the quality of life of the community, improve welfare and also encourage creativity and reduce various gaps in access to information," he said.

He hopes that the 2022 National PLM can give birth to many innovative and applicable ideas and ideas in presenting a more inclusive library.

Head of General Affairs and Human Resources Bureau, Coordinating Ministry for Human Development and Culture, Khamim, said the Social Inclusion-Based Library program had encouraged the birth of micro, small and medium enterprises (UMKM) by the community around the library.

"Within the framework of the mental revolution policy, especially the Indonesia Mandiri MSMEs Movement, it is necessary to accommodate it in the form of cooperatives so that the spirit of mutual cooperation and togetherness will always be the pillar or basis of economic development," he said.

He requested that the TPBIS program continue to be expanded. “We need to push even harder to increase the participation of other villages. Therefore, budget support and collaboration across ministries/agencies are needed to expand the program," he added.

In the National PLM, National Library of Indonesia gives awards to libraries that have successfully implemented TPBIS, namely the Best Synergy Team for 2022 coming from the Provinces of South Sumatra, West Sumatra Province, and South Sulawesi Province.

The three best Regency/City Libraries in 2022 are the Singkawang City Library and Archives Service, West Kalimantan; Padang Panjang City Library and Archive Service, West Sumatra; and the Library and Archives Service of Kapuas Hulu District, West Kalimantan.

The Best Village/Kelurahan Libraries for 2022 in implementing social inclusion-based library transformation are the Rambah Muda Village Library, Rokan Hulu Regency, Riau; Kariango Village Library, North Luwu Regency, South Sulawesi; Iloponu Village Library, Gorontalo District, Gorontalo//VOI