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Letter from India
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- Category: Listener Letters
- Published on Friday, 26 January 2018 11:27
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Hello Voice of Indonesia .... team
Greetings from India.....
Happy World Radio Day 2018…
With the theme of Radio and Sports, UNESCO has come up with a face of radio which shows the spirit of competitiveness as well as co-operation, a fight as well as love, peace and harmony among players as well as nations. I think this is the most appropriate theme for the World Radio Day 2018.
2018 is a year of momentous sporting events, events that have the ability to unite the hearts and minds of people everywhere. Radio as a medium of communication will let us to celebrate the traditional sports that connect us to our cultural heritage, the grassroots sports that anchor us within our communities, and the inspiring stories that challenge gender stereotypes and provide positive role models for young people around theworld.
The Theme is worthy and positive because it build and unite communities, inspire participation and inclusion and fosters goodwill and inspires humanity.
I am hopeful you as a Radio station with International vision will highlight the importance of radio as a medium through the lens of this year’s World Radio Day theme – Radio and Sports! Because Radio is still the most accessible, reactive and engaging medium there is, informing and transforming us, through news, entertainment and audience participation.
Radio also has abilities or skills that other media cannot match. The connection formed between the broadcaster and the audience beyond any comparison. I had experienced many a times when ever listener’s letter are read out in any radio program, the broadcaster can recognise the listeners with their names. This kind of personal –touch radio has which is not present in any other media –be it TV or Internet.
Radio enable us to listen to it any time anywhere - at home, at work, as they exercise, or as they drive in their cars. Other Medias like TV and Internet requires special attention and time to use. It is due to the fact that radio relies only on one sense called –“hearing”. Whereas other Medias require both ear and eyes.
Moreover radio increases the imaginative power of listeners because the listeners create an image in mind whatever is said over the radio. This stimulation helps us to increase our mental ability. Whereas researches over the years has shown that TV and Internet has made us dumber.
What makes Radio more popular is its ability to reach masses across the globe and all the news, views, information and knowledge without any significant cost. This is the reason why international broadcasters use Radio and particularly shortwave radio to broadcast in the most troubled regions of the world like Afghanistan, Somalia, Pakistan, Darfur, North Korea. These are the regions which supress the human rights and freedom of speech. So the dissemination of correct information and news Radio plays a wonderful job.
It is sad that gradually the major international broadcasters has shut down its various language services and shrining their presence over the shortwave spectrum. Some others has fully left the shortwave radio. I am hopeful that you will continue with us and carry on your strong presence in the radio waves.
Long Live Radio!!!! Long Live Shortwave!!!!
I am looking for special broadcasts and programs from you in the coming days on the occasion of The World Radio Day 2018.
I hope you will appreciate my take on World radio day, its theme this year and my views about radio in general.
Here is my address:
Mahesh Jain
Rajkiya Pratibha Vikas Vidyalaya
Sector-10
Dwarka
Delhi-110075
India
I require some radio material from you like Program schedule, some stamps, calendar, stickers and any other promotional stuff will be a great incentive and appreciation.