VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

VOINews, Jakarta - Cooperative and Small-Medium Enterprises Ministry, Institut Français d'Indonesie (IFI), and Pintu Incubator Program organizer inked a memorandum of understanding (MoU) on product development, promotion, and market expansion of local fashion brands to the global market.

"Fashion development in Indonesia requires improvement in several aspects, such as creativity, human resources, marketing technique, and branding," Cooperative and Small-Medium Enterprises Minister Teten Masduki stated after witnessing the MoU signing as cited from a written statement received here on Wednesday.

The minister lauded IFI and Pintu Incubator for their initiative to make the agreement in an effort to promote development of the fashion sector in Indonesia.

Masduki also expressed optimism that the MoU would facilitate the government to explore cooperation opportunities with the French Embassy in a bid to support development of Indonesia's fashion sector.

The cooperation, in turn, is expected to help Indonesia gain recognition as a high-quality fashion center through various activities, including by inviting French designers to come to Indonesia to give coaching to fashion micro, small, and medium enterprises (MSMEs) players in the country.

"I also hope that Pintu Incubator will help promote local brands by providing even bigger opportunities for local fashion MSME players, so they can expand their markets and strengthen their brand image," he remarked.

The initiator of the Pintu Incubator Program, Theresia Mareta, explained that currently, over 500 local products have been registered to participate in the 2023 Pintu Incubator Program. After going through a selection process, 12 brands are deemed eligible to proceed to the next process.

Mareta is upbeat that the program would serve as a mutually beneficial collaboration that in turn will facilitate fashion designers from both countries to exchange knowledge and learn from one another.

"Indonesian designers need lots of advice about the ecosystem of global markets, including regarding international-standard products and how the industry and business work," she remarked.

She also expressed optimism that the collaboration would pave the way for Indonesian fashion brands to forge cooperation with the global fashion ecosystem and also become a part of the ecosystem itself.

At the same time, such a collaboration is also expected to facilitate fashion brands from both countries to mutually promote their products, thereby providing a valuable opportunity to Indonesian fashion MSMEs to introduce their products. (Antaranews)