VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Indonesian Embassy in Madrid participated again in  the annual international tourism exhibition ” Feria Internacional de Turismo “  (FITUR) at IFEMA Madrid on  24-28 January 2024. As quoted by  a statement from the Indonesian Embassy in Madrid, Indonesia's participation in FITUR 2024 is an effort to take advantage of the recovering interest of the Spanish people in traveling abroad as well as the recovery of the Indonesian tourism sector after the COVID-19 pandemic. Moreover, the Indonesian Embassy in Madrid also took advantage of the momentum of Indonesia's election as a member of the Executive Council of the United Nations World Tourism Organization (UNWTO), representing the regional commission for East Asia and the Pacific for the period 2023-2027.

After the success of Indonesia's participation last year, the Indonesian Embassy in Madrid expressed its optimism that FITUR 2024 will open up greater opportunities to attract Spanish tourists to Indonesia. To market the wide choice of Indonesian destinations, the Indonesian Embassy in Madrid is collaborating with 10 tour operators and local tourism sector entrepreneurs. This tour operator has the opportunity to directly offer travel packages as well as the opportunity to establish contacts and work together in organizing groups of tourists on holiday to Indonesia, including 10 priority Indonesian destinations.

Furthermore, Indonesia's participation is carried out by using a government-private partnership scheme. This time,  the Indonesia's participation received good support from the Ministry of Foreign Affairs, the Ministry of Trade, as well as a number of leading brands. What is unique about the Indonesian pavilion this year is the presentation of a Coffee Bar which presents premium Indonesian coffee and Spanish models dressed in traditional Indonesian clothes. It is hoped that these tips will be supported by an integrated commitment from the Indonesian government and private sector to attract and increase visits by Spanish citizens and those who speak Spanish for holidays in Indonesia. FITUR is the most important tourism exhibition for the Ibero-American market, namely the Central and South American market which has historical proximity to Spain and Portugal. Along with the Mobile World Congress (MWC) which is held every end of February in Barcelona, FITUR which is held every January in Madrid is the largest international annual exhibition in Spain and the second largest in Europe.

As many as  8,500 companies and 131 countries have participated in FITUR 2023 which holds eight pavilions with a total exhibition area of 66,900 square meters.  In 2023, FITUR was visited by more than 222,000 individuals consisting of 136,000 professionals and 86,000 general people. FITUR last year also had an economic impact of 400 million euros profits for the city of Madrid. As in previous years, FITUR 2024 is divided into two sessions. FITUR for business actors in the tourism sector was opened on January 24-26, while FITUR for the general public was opened on January 27-28.//