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Saturday, 03 February 2024 19:28

Indonesian Ministry and Brands Sponsors Gresini Racing Team

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Indonesian Ministry of Tourism and Creative Economy, Sandiaga Uno with racers of Gresini Racing, Alex Marquez and Marc Marquez in Jakarta on Saturday (03/02/2024). (Photo: VOI/Rama)

 

Indonesian Ministry of Tourism and Creative Economy, collaborating with a number of Indonesian brands, has established a sponsorship with a MotoGP racing team, Gresini Racing. The collaboration was launched in a press conference at the Sapta Pesona Building, the ministry's campus in Jakarta on Saturday (03/02/2024). Racer Alex Marquez attended the launch with his brother, Marc Marquez, who joined the team last year.

Indonesian Minister of Tourism and Creative Economy, Sandiaga Uno in his remarks appreciated all guests present at the event. Sandiaga said that with this collaboration, the Wonderful Indonesia brand can be known worldwide. Wonderful Indonesia itself is an Indonesian tourism brand developed by the ministry.

 

"This (collaboration) is part of the promotions of Indonesian leading brands through the sponsorship of Gresini Racing. At the same time, Wonderful Indonesia has been featured all over the world with the help of the sponsors," he said.

 

Sandiaga also said that the collaboration of Indonesian products with Gresini Racing is an immense collaboration. According to him, this collaboration is beneficial for the development of automotive tourism, sports tourism, and Indonesian tourism in general.

 

He claimed that the Indonesian government is very keen to work with the private sectors to support Indonesian tourism and brand promotions to the world. Sandiaga hopes that this support can provide benefits and increase exposure for Indonesian brands that are sponsors.

 

"We are very hopeful that Indonesia would be so proud... that Mark will be riding with Wonderful Indonesia in Gresini, and we hope it will give benefit, increase exposures to all sponsors," Sandiaga remarked.

 

Meanwhile, Commercial and Marketing Director of Gresini Racing, Carlo Merlini, revealed that this collaboration is about emotion and loyalty. Carlo noted the large number of Indonesia-based fans as the reason his team accepted collaboration with Indonesian products. Besides that, Gresini Racing has seen the loyalty of Indonesian products in supporting the team since at least 2012.

 

"It is the story of emotions, connection with the fan base, first of all. Maybe not everyone knows that our Instagram followers, the largest share of fans come from Indonesia, which, you know, we are an Italian team," Carlo said.

 

Six Indonesian products are sponsoring Gresini Racing, plus the Wonderful Indonesia brand from the Ministry of Tourism and Creative Economy. The products include automotive and pharmaceutical-related products. The brand names are installed on various attributes such as motorbikes, racer jackets, and others.

Read 158 times Last modified on Sunday, 04 February 2024 19:32
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