VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Indonesian Pavilion participated in the London Coffee Festival 2024 exhibition.// The Indonesian Ambassador to the UK and Ireland, Desra Percaya at the opening of the Indonesian Pavilion, Thursday (11/04) explained that this participation was a manifestation of his commitment to always support Indonesian coffee farmers and exporters, as well as to promote the excellence of Indonesian coffee in the international market.// Apart from that, this participation also takes advantage of strengthening cooperation between Indonesia and the UK, especially during the 75th anniversary of the two countries' bilateral celebrations this year.//

This event was attended by more than 300 exhibitors related to coffee, such as coffee producers, roasters, cafés, traders, equipment manufacturers, as well as coffee-based food and beverage products. // Approximately 30,000 visitors from business circles and consumers from Great Britain, Europe, Asia and the Middle East, came to attend the London Coffee Festival 2024//

Director General of National Export Development, Indonesian Ministry of Trade, Didi Sumedi said, promoting coffee at prestigious international exhibitions is always a priority for the Indonesian Ministry of Trade.// Especially for England, this exhibition is important because England is a large market as a destination for Indonesian coffee exports.//

The Indonesian Pavilion targets visitors from the UK, various European countries including Germany, the Netherlands, Latvia, Italy, France, Spain and other countries such as South Africa, Mexico, India, Mauritius, Malaysia.// Apart from promoting Gayo Arabica and Mandailing coffee, the Indonesian Pavilion also showcased coffee strains and coffee cuppings made in Indonesia as well as business matching opportunities.// Head of Bank Indonesia's London representative office, Farida Warinangin, said that her party was presenting Micro, Small Medium Enterprises (MSME) coffee products from Sibolga and Jember for London Coffee Festival (LCF) 2024, to present a taste of Indonesia to importers and coffee lovers in the UK.//

Trade Attache of the Indonesian Embassy in London, Ayu Siti Maryam, explained that Indonesia is one of the 10 largest coffee exporting countries to the UK with an export value of 26 million US dollars, in 2023.// She said opportunities for penetration of the Indonesian coffee market are of course still wide open, seen from the trend of increasing coffee consumption by 7.43% in the UK.//