VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Indonesian guitar succeeded in recording a potential transaction of 963 thousand US dollars or 15.5 billion rupiah when participating in the Sound Messe in Osaka 2024–Osaka Guitar Show exhibition on May 11-12, 2024 in Osaka, Japan. Sound Messe in Osaka 2024 is the largest annual international musical instrument exhibition in Japan. Indonesia's participation in the exhibition was carried out in collaboration with the Ministry of Trade through the Indonesian Trade Promotion Center in Osaka/Tokyo Trade Attaché and the Indonesian Consulate General in Osaka.

Head of the Osaka Indonesian Trade Promotion Center/ Didit Akhdiat Suryo explained the Sound Messe in Osaka 2024–Osaka Guitar Show exhibition is the right event to promote musical instrument products especially acoustic and electric guitars from Indonesia to the Japanese market// Apart from that export potential of this sector can still be further improved by utilizing the 0 percent preferential tariff for entry into Japan through the Indonesia-Japan Economic Partnership Agreement or IJEPA scheme.

Consul General of the Republic of Indonesia in Osaka John Tjahjanto Boestami/ said/ besides promoting products/ this exhibition can be used as inspiration in creating new creative works. He hopes that, this exhibition can stimulate the creativity and innovation of Indonesian craftsmen in producing quality guitar products The Indonesian Ministry of Foreign Affairs said/ Sound Messe in Osaka 2024–Osaka Guitar Show is a forum for producers and lovers of musical instruments throughout the world to promote their products especially guitars/ basses/ and ukuleles.

This exhibition was attended by 170 participants from various countries/including the United States/ China/ Mexico/ France/ Sweden/ and South Korea. A total of more than 10,000 musical instrument products were displayed This year/ the organizers targeted visitors of 2,500 people more than in 2023. A total of five brands of Indonesian guitar manufacturers participated in the Indonesian booth located in the acoustic zone namely Batiksoul Guitar/ Genta Guitar/ Stranough Guitar Technology/ Sui Generis Straps/ and Solobeat.

In addition, iVee Guitar's producers were incorporated independently in Boutique Guitar Showcase booth. Tokyo Trade Attaché, Merry Astrid Indriasari explained the sales trend for acoustic and electric guitars in Japan currently continues to increase Sales value in 2022 reached an increase of 5.6 percent compared to 2021.

She also said that participation in this exhibition has the potential to open up opportunities for collaboration with international brand. Based on data from Japan Customs in 2023 Indonesia was the 4th main supplier of acoustic guitars with an export value of 34.94 billion rupiah and a market share of 7 percent. For electric guitars Indonesia is the 3rd largest supplier with an export value of 218.19 billion rupiah.