VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

An Indonesian diaspora owner of the Creamberry ice cream shop in Las Vegas, Rosalina Sie, has succeeded in attracting visitors through her innovation in variations of the typical Indonesian ice cream and dessert menu. It is said that the Creamberry outlet manages to make a profit of one billion rupiah per year. Rosalina Sie said that the ice cream shop which she founded in 2016 offers a variety of desserts, such as roll ice cream, toast waffle, mixed ice as well as the best-selling menu which is currently viral, namely Cotton Candy Burrito.

Cotton Candy Burrito is a cotton candy creation filled with ice cream, then rolled up like a burrito. This variant was successful in raising the Creamberry outlet to fame when it was reviewed by a local newspaper in Los Angeles. In addition, Creamberry has also been highlighted by a number of national media and public figures in the United States, such as the Food Network, Ellen DeGeneres and the @foodgod account which has more than 10 million followers across social media. Rosalina said she was proud that her customers were really happy with her cotton candy burrito creations with various flavor combinations. Visitors to the Creamberry outlet, Kimberly and Hanna Lamon, admit that they regularly visit once or twice a week, because they are attracted by the variety of the menu and new offer every time they visit.

Previously, eight years ago, Rosalina Sie opened a Creamberry outlet in Las Vegas. She started her business with capital of US$300,000, or around Rp4.9 billion. The business she manages currently employs 12 employees and has managed to record profits of almost  Rp1 billion per year. At the start, Rosalina had to struggle with various strict regulations to be able to open a business. Rosalina is directly involved in ensuring the quality of the raw materials used, supervising employees, ensuring customer satisfaction, and conducting research to create new menus so that consumers don't get bored. Rosalina hopes that the strategy she is currently implementing can allow Creamberry to continue to grow and be able to open outlets in other states in the United States.