VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Recently, the Central Lombok Regency Government in West Nusa Tenggara has launched a program of ‘E-Tourism Go Mandalika’ to promote and revive tourism sector in Lombok. The launch of the E-Tourism Go Mandalika program was carried out by Regent of the Central Lombok, Lalu Pathul Bahri and national tourism practitioner, Taufan Rahmadi in Central Lombok Regency. Pathul Bahri explained that the Go Mandalika is tourism information media, specifically for Central Lombok Regency, which can be accessed anywhere and anytime. With one click, the world community can explore Central Lombok district with all its beauty virtually.

The E-tourism Go Mandalika is one of the digital platforms presented by the Central Lombok Regency Government to make it easy for tourists to obtain information about tourism in the region. Tourists can access it through www.gomandalika.com. The name Mandalika was chosen, because Mandalika is one of the five super priority destinations in Indonesia. So, it is believed to be able to strengthen the brand image of the digital platform. The Go Mandalika applies the concept of a magazine website so that tourists can feel the sense of reading a magazine that is light and not boring. This is supported by the use of pictures and articles about tourism destinations that are very diverse and of high quality. One of the Go Mandalika columns, namely the MotoGp column  specifically informs the development of the Mandalika MotoGp route for 2021. In addition, the Go Mandalika also provides space for local artists to promote their products and creative works. It also provides content in the form of photos, videos and information, which is open license, so that visitors can take the content and use it for various purposes. The Go Mandalika also provides a contribution service where visitors can contribute to the production of content and information that can be processed into tourism promotion materials and the creative economy.

Minister of Tourism and Creative Economy, Sandiaga Uno highly appreciates Mandalika tourism amid the Covid-19 pandemic. The local government has realized the application of information technology or e-tourism as a step forward to develop tourism in the digital era. Meanwhile, national tourism observer, Taufan Rahmadi added that the Go Mandalika is a breakthrough that should be appreciated as a form of the seriousness of the Central Lombok Regency Government in preparing Mandalika and Central Lombok as super priority tourism destination. According to him, the E-Tourism Go Mandalika program is in line with the Ministry of Tourism and Creative Economy policies which emphasize the ability to adapt to conditions and situations, as well as the use of digital technology.