The Pamekasan Regency Government in East Java, is taking advantage of the world’s beauty pageant, Miss Universe 2021 to promote hand-crafted batik from Pamekasan people. Pamekasan written batik will be worn by Puteri Indonesia 2020 at the event. The written batik that Puteri Indonesia will use is the hand-crafted batik made by the residents of Toket Village, Proppo District, Pamekasan. The batik is called "Batik Toket ".
Puteri Indonesia, Ayu Maulida is interested in wearing Pamekasan batik in the beauty pageant, after knowing the first-hand quality and beauty of Pamekasan batik. She considered that Pamekasan has an extraordinary batik potential, and its quality is not inferior to hand-written batik from other regions across Indonesia. She said she had a great duty and responsibility for preserving Indonesia's wealth. One of them is Pamekasan batik so that it can inspire women in Indonesia and be known throughout the world.
Ayu Maulida, apart from introducing Pamekasan batik specifically at the international arena, will also bring some souvenirs from East Java to be distributed to the contestants from 90 countries around the world, who are present at the search for the Most Beautiful Queen of the Universe on May 16, 2021. So far, Pamekasan batik has indeed been supplied to foreign countries, such as Malaysia, Brunei Darussalam, and several other countries in Asia.