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Friday, 03 December 2021 13:22

To Develop Export Opportunity, Indonesian Embassy in Moscow holds Coffee Festival

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The Indonesian Embassy in Moscow in Russia in collaboration with CHIP Coffee held a Coffee Festival at the Baltschug Kempinski Hotel in Moscow as an effort to develop market opportunities of coffee exports of Indonesia in Russia, particularly specialty coffee types. The Indonesian Embassy in its official statement in Moscow stated that the event was held on Tuesday (30/11). The festival was packaged in a coffee cupping workshop and coffee product exhibition. It was attended by 50 participants consisting of baristas, coffee shop owners, importers and distributors of Russian coffee.  The event was also broadcast live via youtube and was also attended by 43 participants from many Micro, Small and Medium Enterprises ( MSMEs ) exporters of Indonesian coffee.

The segment of Indonesian coffee in the Russian market is still relatively small.  But, it has a big potential to increase.  Based on the data, the value of Indonesian coffee exports to Russia in 2020 reached US$31.95 million or it rose of 59.6 percent compared to 2019, worth US$20,15 million.  Indonesian Ambassador to the Russian Federation and the Republic of Belarus, Jose Tavares when opening the festival stated that the Indonesian Coffee Festival which has been held since 2019, has a direct impact on improving an interest of the Russian coffee industry businesspeople in importing Indonesian specialty coffee.  Ambassador Tavares further said that 29 examples of specialty coffee were sent directly by many MSME entrepreneurs of coffee from Indonesia to be introduced to the invitees.

Meanwhile, President Director of the Russian Coffee and Tea Association, Ramaz Chanturia explained that Indonesia is one of the largest coffee producers in the world, which produces quality coffee.  Indonesia is also Russia's most trusted partner in the coffee trade.

The Indonesian Embassy in Moscow also held an exhibition of coffee products. The examples of coffees included coffee beans, roasted and powder  sent by Indonesian coffee producers such as from Sumatra, Flores, Central Java, Sulawes,  Toraja and Bali. Furthermore, the event also introduced Cascara coffee products made from coffee shells  which are consumed as herbal tea with a very refreshing aroma. Besides, from the festival, the Indonesian Embassy in Moscow also actively promotes Indonesian coffee in Russia through the virtual Indonesian Coffee in Russia: Presence and Prospect, Coffee and Café coverage of the Indonesian Embassy in Moscow, participation in trade exhibitions and holding meetings with Russian coffee entrepreneurs.

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