VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Indonesian Ambassador to Bulgaria, Albania and North Macedonia, Iwan Bogananta at the end of last year collaborated with a culinary expert, William Wongso to introduce Indonesian culinary culture and richness through the 'Rendang Goes to Europe' program. Ambassador Iwan also succeeded in realizing an investment agreement with Bella Ltd, a leading company in Bulgaria to distribute Rendang to other regions in Europe with an investment worth US$ 3 million.

On February 3, 2022, Ambassador Iwan Bogananta visited Botevgrad, a city in western Bulgaria about 50 kilometers from the capital, Sofia. It is planned to build a Rendang factory area to approach market access, including Serbia, Turkey and Greece.

Ambassador Iwan also stated that this effort is a form of support for the 'Indonesia Spice Up The World' program, which was launched by President Joko Widodo. In his speech when launching the program some time ago, President Joko Widodo was determined to restore the glory of Indonesian spices, which has been so popular in the world since centuries ago. According to the President, the superiority of Indonesian spices must continue to be promoted throughout the world.

After the success of the Rendang, in the future, cooperation of other Indonesian potential products will be developed.