The Indonesian Embassy in The Hague organized Pasar Indonesia on June 1 and 2, 2024 at De Broodfabriek Rijswijk. Previously, the Embassy has also organized the IndoFest and East Indonesia Festival at the end of 2022 and 2023. Involving the diaspora, these festivals exhibited Indonesian products and products of Indonesian importers enlivened by various art and cultural performances.
The Indonesia Market 2024 also aimed to facilitate Indonesian entrepreneurs who participated in the Tong Tong Fair (TTF) event on May 24-June 2, 2024. However, the Tong Tong Fair was abruptly canceled by the organizers. In addition, this event also provided an entertainment stage for art and cultural performers who were originally going to be involved in the Tong Tong Fair.
The festival themed ''Indonesian Market: 100% Authentic' featured 36 product stands, 11 culinary stands, and 3 beverage stands. The beverage stand presented Indonesian coffee and drinks. Other stands offered fashion, handicrafts, accessories, as well as packaged food and snacks. The Indonesian products had arrived at the Port of Rotterdam and displayed at Bakerij 2 De Broodfabriek.
Visitors were also entertained with a variety of cross-genre cultural performances including Balawan music group, Djoko SSP who presents archipelago wastra and angklung, and the Kuping Panjang Cultural Mission Team from Kalimantan, who presented a photo exhibition, Sape music and Hudoq dance.