VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

In this participation, the Indonesian Consulate General in Chicago along with ITPC Chicago and Indofood want to further increase the sales of Indonesian food products, especially Indofood products in the Midwest region's food product market in the United States. We are proud that Indofood's products have recorded sufficient sales to increase significantly and have high brand awareness in the Midwest region of the United States, "explained the Consul General of the Republic of Indonesia, in Chicago Ms. Rosmalawati Chalid at the 2019 National Restaurant Association Exhibition (NRA 2019) which took place on 18 - 21 May 2019 at Mc Cormick Place, Chicago, United States.

The NRA is the largest exhibition for the restaurant industry in the North American region, and the third largest in the world. The total transaction potential generated during the 4 days of the exhibition is around 3,142,000 U $ from 25 transactions.

During the 4 days of the exhibition, the Indonesian Pavilion received a very positive response and was visited by more than 135 potential buyers, not only from Horeka's industrial sector, but also various importers, distributors, retailers, in the food and beverage sector.

In addition to exhibiting products, Indonesian Pavilion also held a business meeting with several large US companies engaged in the food beverage industry sector including Pepsi Co, and Turano, Libbey and also the fishing industry, Regal Springs.

Furthermore, the Head of ITPC Chicago added "in 2018 the sale of Indofood products in the US Midwest region recorded an increase of 43%, which is a record in the United States. The momentum that we want to optimize is to more aggressively carry out promotions and strategic cooperation with distributor, importer and retailer partners in the Midwest region. In addition, we also show that Indofood is trying to diversify its marketed products, where for this year, snacks and condiments products such as sauce, soy sauce, chilli sauce are one of the new products that we try to market more focused and segmented. "Among ASEAN countries, Thailand still dominates to export food products to the US Compared to other ASEAN countries they control 37% of their market share, which is followed by Vietnam and Indonesia ranked 3rd. (kemenlu)