VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Tourism is one of the sectors that has experienced a major decline due to the Covid-19 pandemic. In this New Normal Era, the tourism industry can run again, The Ministry of Tourism and Creative Economy launched a health protocol campaign to present clean, healthy, safe and environmentally sustainable destinations. One of the efforts, which is conducted, was by launching the CARE Indonesia Program in July. The Indonesia Care campaign was marked by the screening of the "Indonesia Care" campaign video at Studio XXI Plaza Senayan in Jakarta. At the same time, a video health protocol guide was also launched in hotels, restaurants and cinemas at Studio XXI Plaza Senayan.

According to Minister of Tourism and Creative Economy -Wishnutama, Indonesia Care is a communication strategy for how Indonesia can carry out various activities in the tourism sector and the creative economy. The principles are to prioritize cleanliness, health, and environmental sustainability, both for actors and consumers. The symbol "InDOnesia CARE" highlights the phrase "I DO CARE" to emphasize that Indonesia pays a serious attention to the cleanliness, health and safety of tourists.

Besides the guides on tourism objects, hotels and restaurants, the Ministry of Tourism and Creative Economy also has health protocols for the creative industry. The guides aim to provide tourists a sense of comfort in the middle of an adaptation transition period to new normal. Each guide is made in detail, including general and specific guidelines according to government regulations. General guidelines cover management or governance that is applied to all parties, from employers or managers, employees, guests, until the government and related associations. Meanwhile, a special guide lists the do's and don't things, including the provision of standard operational procedures (SOPs) to minimize direct contact. Through booklets, articles and video tutorials from various sectors of the tourism industry and creative economy, the information in InDOnesia CARE is said to be updated regularly.