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The Indonesian Embassy invites MSMEs to obtain opportunity for horticultural exports to Singapore

The Indonesian Embassy in Singapore invited micro, small and medium enterprises (MSMEs)  to get opportunities for horticultural exports to Singapore. Trade Attache of the Indonesian Embassy in Singapore, Rumaksono at the business opportunity webinar of the Al Ahmadi Entrepreneurship Center, Friday (4/12) stated that Indonesia is an agricultural country. It has abundant fruits and vegetables. He invited MSMEs to penetrate the Singapore market. He further said that Singapore relies heavily on imported food. Singapore fulfills its food needs from many countries, such as China, Poland, Australia, India and even the Netherlands.

Rumaksono further explained that as a rich country, Singapore can purchase food from anywhere. That is an opportunity that must be captured by MSMEs from Indonesia. Indonesia is one of the top 12 countries that supplies food ingredients to Singapore. However, it is still limited for cooking oil, fish, vegetables, and milk. He also emphasized that there is still a big opportunity. He reminded that MSMEs business players must have competitiveness to enter the market of Singapore, starting from price, quality, quantity and consistency.

He also reminded that  not all food and foodstuffs can be exported from Indonesia to Singapore. Meat and eggs are not allowed. As for chicken, fruit, vegetables and fish are permitted. Rumaksono also reminded that if Indonesian MSMEs want to export to Singapore, they must ensure that their colleagues who already have a license from the Singapore Food Agency will run smoothly. Besides the food, other products must also follow the applicable trademark rules, such as the inclusion of the product name, information on ingredients contained, expiration time and many others.