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Friday, 11 December 2020 11:23

Local industries should boost creativity to design halal products: VP

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Vice President Ma'ruf Amin has encouraged local industries to increase their creativity to design halal products, particularly in the fashion and tourism sectors, that hold huge potential in global trade.

"Fashion, creative products, leisure and media, and Muslim-friendly tourism would need innovative and classy product designs. Of course, this is a huge potential that must be explored by designers of industrial products," Amin noted in Jakarta during the conferment of the Upakarti Award 2020 held virtually on Thursday.

Amin remarked that the halal industry in Indonesia had still solely focused on food and beverage products, while other halal products including fashion, creative industry, and tourism also had a potential global market.

The demand for halal products in the global market had risen sharply with the development of the sharia-based economy.

"The State of Global Islamic Economy Report 2019/2020 showed that the world's Muslim consumers' expenditure has reached US$2.2 trillion in 2018. It is projected to reach US$3.2 trillion in 2024," he pointed out.

Indonesia, with the world’s largest Muslim population, has spent US$214 billion on halal products or some 10 percent of the world’s halal market shares. In comparison with other Muslim-majority nations, Indonesia has the largest market for halal products.

"Hence, I am optimistic that designers and industry operators would capitalize on the domestic and global market opportunities through the creation of new products that not only have aesthetic value but also high added value," the vice president noted. (Antaranews)

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