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Director of economic and maritime information and communication at the Ministry of Communication and Informatics (Kemenkominfo), Septriana Tangkary (top), attends a webinar for MSMEs on 'Brand Building Strategy in the Digital Era'. (ANTARA/HO-Directorate of Economic and Maritime Information and Communication of the Ministry of Communication and Informatics/Uyu) - 

The Ministry of Communication and Informatics has urged micro, small, and medium enterprises (MSMEs) in East Nusa Tenggara province to utilize new technologies and be more creative in developing products in the current digital era.

“Amid this digital transformation, MSMEs are required to create products that can meet the market demands. Therefore, the utilization of technology has become crucial for MSMEs to improve and expand,” director of economic and maritime information and communication at the Ministry of Communication and Informatics (Septriana Tangkary, said in a statement received in Kupang, capital of East Nusa Tenggara province, on Saturday.

She made the remarks at an online seminar for MSMEs on 'Brand Building Strategy in the Digital Era', which was organized to support the Proud of Indonesian Product Movement (Gernas BBI) in East Nusa Tenggara.

Six million MSMEs have shifted to digital platforms as of June, 2021, surpassing the initial target of 2 million MSMEs, Tangkary added.

Besides Tangkary, founder of “Jagoan Indonesia”, Dias Satria also attended the webinar as a resource person. “Jagoan Indonesia” is a sociopreneurship that aims to help Indonesian MSMEs better compete in the global market, he said.

He advised MSMEs to “be lean, be agile, and be creative” to build their brand.

“Be lean” means to focus on customers’ preferences, meanwhile, to “be agile” is to adapt to the current situation, and “be creative” means to be eager to learn to develop products, he explained.

“We (as MSMEs owners) can engage our customers in the research of our products. We need to find out what they want and keep evaluating their demands,” he added//ANT