VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Indonesian Embassy in The Hague promoted 36 varieties of Indonesian coffee to potential buyers and importers in The Hague, the Netherlands during the 2021 Indonesia Coffee Cupping event. The event was held at the Marriott Hotel, on September 2. The 36 varieties of coffee are produced by 22 coffee farmers from various regions in Indonesia, such as Sumatra, Java and Papua. The 22 coffee producers attended Coffee Cupping 2021 virtually from Indonesia. In addition to buyers and importers, the participants of the Coffee Cupping event, which reached more than 50 people, also consisted of Baristas, Cuppers, Coffee Vloggers, and the media. In the event, the participants evaluated the taste of each coffee variety through cupping techniques and discussed with the farmers.

On that occasion, Indonesian Ambassador to the Netherlands, Mayerfas said, the Coffee Cupping event provided a forum for farmers to meet importers and roasters in the Netherlands amid the Covid-19 pandemic. In addition to promotions, the Indonesian Embassy in The Hague also facilitated the 22 coffee farmers to obtain cupping certificates based on tests carried out in the laboratory on each green bean sent by the farmers. The certificate is expected to increase the selling value of coffee products in the Netherlands and Europe.

The Indonesian Embassy in Washington DC held a Webinar with the theme "Industry of Indonesian Food and Seasonings in the United States" on September 1. This webinar was organized by the Indonesian Embassy in Washington D.C. in collaboration with the Indonesian American Association (IAA).

Ad-Interim Charge Affairs’/Deputy Ambassador of the Republic of Indonesia to the United States, Iwan Freddy on that occasion said that the United States has a large market share for spice products from Indonesia. The value of Indonesian spice exports to the United States in 2020 reached US$ 175 million. In the January-June 2021 period, the export value of Indonesian spices to the United States reached US$ 83.25 million. According to Ambassador Iwan Freddy, this proves that the United States market opportunity for Indonesian spice products is still very high. In addition, a consultant to the US Food and Drug Administration (FDA), Agus Setiawan was present at the webinar.