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Wamenparekraf when visiting the brightspot market - 

Deputy Minister of Tourism and Creative Economy / Deputy Head of the Tourism and Creative Economy Agency (Wamenparekraf / Wakabaprekraf) Angela Tanoesoedibjo appreciated the 2022 Brightspot Market event which was present featuring MSME products and local brands made by the nation's children.

Deputy Minister of Tourism and Creative Economy Angela while attending the Brightspot Market at Plaza Senayan, Jakarta, Friday (4/11/2022) said that the government will continue to encourage creative economy players to be promoted.

"Kemenparekraf will continue to support and try to improve the quality of MSMEs in Indonesia through events like this and one of them is through the Proudly Made in Indonesia National Movement," he said.

More than 99.9 percent of the total business actors come from MSMEs. This sector absorbs 97 percent of the total national workforce and contributes to Indonesia's gross domestic product (GDP) by 57 percent.

“This phenomenon explains that MSMEs are a productive business to support the macro and micro economy in Indonesia, and influence other sectors to also develop. For that, I hope that creative economy actors in Indonesia can see this as an opportunity so that they can take part in the development of MSMEs," said Angela.

While attending the exhibition which took place on 3-6 November 2022, the Deputy Minister of Tourism and Creative Economy had a chance to taste several products from MSME players, one of which was The Coffee Academic, where the current processed coffee drinks are increasingly loved by the younger generation.

According to a release received by Voice of Indonesia on Saturday, Brightspot Market 2022 comes with the theme “Renew” which presents local products that have been curated in several categories, such as retail and culinary. Not only that, visitors can also enjoy music and various other entertainment at the same time.

There are 200 tenants who appear at Brightspot Market. This time, the cast carries the concept of One Stop Shopping and the application of conscious buying which puts consumers first to choose local products over foreign products as a form of empowering domestic resources and fostering a sense of pride in local products//VOI