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Ministry of Tourism and Creative Economy Supports Machine56-PUBG Mobile Collaboration to Launch Skin In-game

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The launch of PUBG Mobile in-game skin from local fashion brand Machine56 - 

 

The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) supports the launch of PUBG Mobile in-game skin from local fashion brand Machine56.

In "The Weekly Brief With Sandi Uno" at the Sapta Pesona Building, Central Jakarta, Monday (20/3/2023), Director of Applications, Games, Television and Radio of the Ministry of Tourism and Creative Economy, Iman Santosa said that the Ministry of Tourism and Creative Economy is committed to helping strengthen the game ecosystem in Indonesia . Because the Indonesian market is included in the top 16 of the world's game market with total transactions reaching IDR 25 trillion in 2022.

"But most (Indonesian game market) is controlled by foreign games and only five percent of the local ones. Therefore we are trying to find another side of how to develop the multiplier effect of this game industry and here PUBG Mobile can help the development of the fashion industry sub-sector through (sales). ) merchandise," said Faith.

President Director of Mechine56, Rajaya Yogaswara, added that this collaboration is the first collaboration between PUBG Mobile and a fashion brand by launching in-game skins such as player jackets, pants and shoes in the mobile game application. On the other hand, this collaboration also presents physical apparel products that the public can wear directly, namely jackets and helmets. "Hopefully the players like and enjoy this new skin," said Yoga.

According to a release recived by Voice of Indonesia on Monday, Menparekraf/Kabaparekraf, Sandiaga Salahuddin Uno revealed that his party was preparing regulations regarding the acceleration of the establishment of the game industry ecosystem in Indonesia. With the hope that more and more local developers will develop local games.

"We are currently drafting regulations that are expected to be able to encourage developers to develop their products, strengthen research and training. So that there will be more and more local games and the industrial ecosystem will be healthier," said Sandiaga.

This event was also attended by echelon I and II officials within the Ministry of Tourism and Creative Economy/Baparekraf online and offline. Also present was Country Manager Level Infinite, Elvarica Noviyanti; and CEO of Bubu and LabX Agency, Shinta Dhanuwardoyo//VOI

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