The diversity of Indonesian culture was presented in the Malay Day cultural festival which was held in Yala City, Yala Province (23-25/2). Melayu Day is one of the biggest cultural festivals in southern Thailand which was initiated by the Yala City Government since 2014 in collaboration with the Indonesian Consulate Songkhla and the Malaysian Consulate General Songkhla.
During the three days of the event, Indonesia presented cultural clothing and dance performances, educational exhibitions, culinary promotions, and typical products from Micro, Small and Medium Enterprises (MSMEs). The Ratoh Jaroe dance presented by Ar-Raniry State Islamic University Banda Aceh opened the Indonesian performance, which was then followed by the Sinanggar Tullo dance from Kadin Fashion. Visitors also have the opportunity to taste the culinary taste of Acehnese noodles which are rich in spices and prepared directly by chefs from Aceh.
This cultural performance is used by various universities in Indonesia to introduce study programs including scholarship offers. Students in southern Thailand have always made Indonesia one of the destination countries to continue their higher education. Several Indonesian educational institutions taking part included Galuh University, Darunnajah University, National University of Jakarta, UIN Ar-Raniry Banda Aceh, Muhammadiyah University of North Sumatra.
To support MSMEs Go Global, the Indonesian Consulate in Songkhla also facilitated the signing of a memorandum of understanding between Indonesian business actors operating in the apparel sector and their partners from Thailand. It is hoped that this signing will further increase product penetration, especially Indonesian Muslim clothing, in southern Thailand. Indonesia's participation is a good momentum as well as an effort to promote Indonesian culture, education and economy and strengthen Indonesia's image.