VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Ministry of Tourism and Creative Economy promoted five Super-Priority Destinations and strengthened awareness of the Wonderful Indonesia brand in the Chinese market at the Indonesia Fair 2024. The event took place in Beijing, China, last Saturday (17 August), while celebrating the 79th Independence Day of the Republic of Indonesia.

Indonesia Fair 2024 is the largest exhibition of Indonesian products and culture in China, organised by the Embassy of the Republic of Indonesia in Beijing.

In this activity themed ‘The Ultimate Melting Pot of Indonesia’, The Ministry along with Rumah Atsiri Indonesia, which is one of Wonderful Indonesia's Co-Branding partners, held workshops on Indonesia's ethnic herb products, distribution of tourism promotional materials, and information services.

Minister of Tourism and Creative Economy, Sandiaga Uno, in a statement in Jakarta on Monday (19/08), said that Chinese tourists contributed more than 787 thousand visits in 2023 or an increase of 365.19 per cent compared in 2022.

Meanwhile, Chinese foreign tourist visits in 2024 are expected to increase to reach a target of around 1.5 million visits.

According to Minister Sandiaga Uno, the participation in the Indonesia Fair 2024 activity is expected to encourage an increase in Chinese foreign tourist visits to Indonesia and contribute to the achievement of the target of 14.3 million foreign tourists in 2024.

Meanwhile, Regional Tourism Marketing Director I of the Ministry of Tourism and Creative Economy, Raden Wisnu Sindhutrisno, said that the the participation in the event aims to increase awareness of Wonderful Indonesia and sustainable tourism among Chinese tourists.

Wisnu also hopes that the participation at Indonesia Fair 2024 can generate interesting media coverage from influencers and Key Opinion Leaders, who attend as exhibitors, including through the Chinese social media platform, Kuaishou.