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Friday, 27 September 2024 13:04
Pertamina-Supported MSMEs Liven Up The 21st China-ASEAN Expo 2024
Written by Daniel
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Micro, Small, and Medium Enterprises (MSMEs) supported by PT Pertamina (Persero) are participating in the 21st China-ASEAN Expo 2024 (CAEXPO 2024),held from September 24-28th 2024, in Nanning, Guangxi, China.
According to Pertamina’s Vice President of Corporate Communication, Fadjar Djoko Santoso, Pertamina’s vice president of corporate communication, Pertamina’s participation in this expo, which features 10 ASEAN countries and China, is a strategic move to promote MSME products in the global market.
This international exhibition, as a result of the 7th China-ASEAN Summit, Pertamina is showcasing hundreds of products from 13 MSMEs from various regions in Indonesia. The 13 MSMEs include Fish Skin, Mutiara Gitbay, D'etnick Istana Mutiara, Evie Sobag, Loyok Kreatif, Persona Handicraft, Soulmate Bedsheet, Mandiri Craft, Dade Craft, Adhimas Handycraft, Woodeco, Bali Ayu, and Bali Pure.
“To participate in the exhibition, these national MSME products underwent a rigorous curation process,” said Fadjar.
One of the MSMEs, Mutiara Gitbay, displayed jewelry combined with pearls, gold, and silver, while D'etnick Istana Mutiara offered ethnic-inspired jewelry with local designs. The handmade beauty of pearls in rings, necklaces, or earrings caught the attention of global consumers.
The Directorate General of National Export Development at the Ministry of Trade, Mardyana Listyowati, praised Pertamina’s efforts to support MSMEs. “After I toured the Pertamina-supported products, I am proud of Pertamina for pushing its MSMEs to become competitive exporters abroad, thus contributing to national economic growth,” she stated during the inauguration of the Indonesian Pavilion at CAEXPO 2024.
Mardyana hopes Pertamina will continue to involve and support MSMEs in becoming key players in Indonesia’s trade, particularly in exports. She also encouraged Pertamina to support new MSMEs and help them grow into stronger exporters.
Fadjar added that by innovating, Pertamina’s MSME products will further strengthen their position in international markets.
“In addition to retail exhibitions, Pertamina’s MSMEs are also participating in business matching activities—business-to-business (B2B) processes that open up new collaboration opportunities with entrepreneurs from China and other ASEAN countries. This exhibition demonstrates that local products can compete globally and contribute to the national economy,” he explained.
He concluded that this participation showcases Pertamina’s strong commitment to supporting Indonesia’s economic development by empowering MSMEs. (Fern/voi)
Source: Antara
Published in
Indonesia Today
