VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

KTO Jakarta will hold a series of MFKF events online. The main event will be held for three days, October 16-18, and after-events’ online activities will be held until the end of October 2020.
This year's MFKF is also quite special because it is held in during the Korea Month celebration. Every year, October is always the most special time because it is when the Korean-themed events sponsored by the Embassy of the Republic of Korea are held.

During Korea Month, KTO Jakarta will 'serve' Korean food through Virtual Gastronomic Journey #KeKoreaAja show with Youtuber Jang Hansol and Amelia Tantono. Besides, KTO Jakarta also will carry out various online activities on social media to promote the latest Korean tourism campaign video starring the well-known girl group ITZY.

The charm of Korea is increasingly alluring along with the increasing popularity of K-pop and K-Drama. In its development, these two things have become very important media in promoting Korean tourism to various parts of the world. The attractiveness of Korean culture, culinary and nature has also become a strong magnet in attracting visits by foreign tourists, including Muslim tourists.

Until 2019, the trend of Muslim tourist visits to Korea tended to increase every year. This also has an impact on the development of institutions, public service infrastructure, and various Muslim-friendly industries. For example, the construction of places of worship in various main tourist destinations, hotels, shopping centers, airports and others.

In addition, Muslim friendly restaurants are becoming more numerous and easier to find. This development is proof of the seriousness of the Korean government in developing Muslim-friendly tourism, which is being heavily promoted under the Muslim Friendly Korea label.

Last year, MFKF was the main theme of the 2019 Korea Travel Fair, which was held in September at a shopping center in Jakarta to attract Muslim tourists from Indonesia through tour packages offered by travel agents.

However, organizing this year's MFKF will be a little different from the previous one due to the Covid-19 pandemic, which is still not getting better.

KTO Jakarta will hold a series of MFKF events online. The main event will be held for three days, October 16-18, and a series of other online activities will be held until the end of October. T

he purpose of holding this year's MFKF is to convey the message that Korea remains committed to the development of its Muslim-friendly tourism and that Korea is always waiting for Indonesian Muslim tourists to returned to visit after things got better.

This year's MFKF is also quite special because it is held during the Korea Month celebration. Every year, October is always the most special time because it is the month for celebrating the Korea Month, which is the month for Korean-themed events held by various institutions sponsored by the Embassy of the Republic of Korea in Indonesia.

KTO Jakarta will organize various online programs through its official social media, including Instagram (@ktoid). Broadly speaking, the programs to be held are as follows,
a) First day, Opening, Explore with Love and Let's Fall in Love. Explore with Love is a virtual travel to Muslim-friendly tourist destinations in Korea. Meanwhile, Let's Fall in Love is a virtual visit to several Muslim-friendly festivals in Korea;

b) Second day, Eat with Love and Cooking with Love. Eat with Love is a virtual visit to Muslim-friendly restaurants in Korea. While in the Cooking with Love event, there will be a famous Indonesian chef who cooks Korean halal food and other unique Korean menus.

c) Third day, Capture with Love, Goes to Korea with Love and Closing. Capture with Love will have a well-known photographer who will share his experiences in capturing moments in Korea and tips on how to capture the best moments when traveling in Korea. Meanwhile, Goes to Korea with Love will have influencers share tips on traveling in Korea special for
Muslim travelers.

d) after-event activities, will focus on re-broadcasting the main events held to reach a wider audience. In each of the main events mentioned above, there will be a Wellness Corner, which specifically discusses wellness tourism in Korea.

In addition to those various events, there will be quiz sessions with various attractive prizes provided by KTO Jakarta.

During Korea Month, KTO Jakarta will 'serve' Korean food through Virtual Gastronomic Journey #KeKoreaAja show with Youtuber Jang Hansol and Amelia Tantono. They will virtually invite Indonesian tourists to eat while taking a walk, along the east coast, west coast,
and south coast area of Korea. The trip will air every Saturday on their respective channels. Specifically for the last episode, episode five, it will air on KTO Jakarta's official YouTube.

Besides, KTO Jakarta also will conduct various online activities on social media such as Instagram, YouTube, and TikTok, to promote the latest Korean tourism campaign videos. The promotion was carried out in collaboration with well-known Indonesian public figures,
YouTubers and influencers including Boy William, Marsha Aruan, Chika Jessica, Ghea Indrawari, Dea Annisa, Alexander Thian (@amrazing), and @anakjajan. 

The tourism campaign video with the theme The Rhythm of Korea stars girl group ITZY and has the sub-themes of Adventures, K-Beauty, Healing, Light, Taste, and Vibes. The message that the campaign video is trying to convey through the highlighted hashtags #meetyoulater and #ourheartsarealwaysopen, is hope and prayer that we can all go through this difficult time together and can meet again in Korea when things get better.