National Movement to be Proud of Indonesian Products 2021 - Kemenkomarves
Coordinating Minister for Maritime Affairs and Investment, Luhut Binsar Pandjaitan officially launched the National Movement to be Proud of Indonesian Products 2021-Gernas BBI 2021, Monday (11/1). The launch of Gernas BBI 2021 was carried out in three locations: I Gusti Ngurah Rai International Airport, Yogyakarta International Airport, and Soekarno-Hatta International Airport. This year, Gernas BBI has the theme 'Indonesian MSME Products Become Host in Their Own Country'. Through Gernas BBI, the Government of Indonesia is targeting to add 6.1 million Micro, Small and Medium Enterprises-MSMEs connected to the digital ecosystem (onboarding) every year.
In his remarks, Minister Luhut Binsar Pandjaitan said, feeling proud and wanting to use local products are a form of national struggle that can be carried out today. He also appealed to the government officials to become ambassadors for the local products to support the MSMEs.
There is great hope from the National Movement which was launched by President Joko Widodo for the first time in May 2020, especially a lot of support provided by various parties. Take for example; Bank Indonesiais committed to continuing to take the role of a Movement Leader through various creative programs that prioritize the digitization of the MSMEs. Through 46 Regional Representative Offices, they will continue to cooperate to support the achievement of 30 million MSMEs connected to the digital ecosystem by 2023.
The commitment to support the MSMEs is also provided by the private sector by facilitating credit programs that will help provide adequate capital and complete payment infrastructure to make it easier for MSMEs to do entrepreneurship.
Supports by many parties to make the UMKM products become host in their own country is, of course, not optimal without the support of the Indonesian people. Indeed, they are the main key to the success of this program. Being proud alone is not enough to succeed the National Movement in Indonesia. The most important point is the act of consuming and using the local products. Never be proud of using local products that have been labeled with international brands whose prices are higher than using local products with local brands made by the Indonesian people.
In terms of quality, there is no doubt that many Indonesian products are able to compete globally. However, what must also be considered altogether is how the local products can compete in prices with similar products from abroad. At present, getting a cheaper price, of course, is a reality that cannot be denied. The policy to limit the purchase of goods from abroad through the marketplace might increase sales of MSME products in the country.
The real actions of all Indonesian people taking part in the National Movement to be Proud of Indonesian Products 2021 must be proven. Quoting President Joko Widodo's message at the event of Award to be Proud of Indonesian Products 2020 in December last year, if 270 million Indonesians feel proud, love, buy, and use Indonesian-made products, this will help reduce the current account deficit, and will make the national creative industry growing faster. We wish the National Movement to be Proud of Indonesian Products 2021 to succeed in the country, and also to go global.