VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Illustration : one of digital platform in Indonesia - 

Deputy Minister of Tourism and Creative Economy/Deputy Head of the Tourism and Creative Economy Agency Angela Tanoesoedibjo emphasized that the role of women, supported by digitalization, is an important factor in nation building.

This was conveyed by Angela in the National Webinar with the theme "Women Inspire and Empower in the Digital Age", Thursday (21/4/2022) which was organized by the PKK Motivating Team (TP) of South Sumatra Province.

Angela explained, throughout 2021, Indonesia's digital economy will experience enormous growth. The Southeast Asia 2021 economic report states that throughout 2020 and the first half of 2021 there will be an increase of 21 million new digital consumers.

According to a release received by Voice of Indonesia on Friday (22/04/22), the Ministry of Trade has predicted that Indonesia's digital economy will grow to Rp 4,531 trillion in 2030 with the e-commerce sector as the main driver. Seeing the growth of the digital economy in Indonesia and its future potential, Indonesian women need to take an active role in increasing literacy in utilizing technological advances.

"Technology will continue to develop. Today we have seen new types of capital such as Fintech, there is also Hyper Targeting Marketing, or more customized promotions, or big data analysis that can provide more productive insights and market predictions that are more efficient for our business. Then there is the use of AoT to collect data, cloud, lockchain technology, NFT, and Metaverse and so on," said Angela.

Seeing these technological developments, Angela said, the Ministry of Tourism and Creative Economy through its programs is committed to increasing public literacy, especially women in utilizing technological developments. Given that 64.5 percent of MSMEs in Indonesia are managed by women.

"The Ministry of Tourism and Creative Economy continues to be committed to supporting HR development with upskilling, reskilling, and entrepreneurship programs in the tourism sector. In addition, we also carry out onboarding programs and business assistance to digital platforms in order to help business actors adapt to the use of technology and become ready to compete in the digital era , said Angela.

In addition, the Ministry of Tourism and Creative Economy also supports business actors in business management training, especially in financial management, facilitating access to capital and facilitating IPR protection (intellectual property rights) as the main obstacle for creative economy business actors.

Angela reminded that technology will continue to develop so that digital literacy for women is very crucial. Not only in big cities, but to remote areas of the country so that economic equality can occur.

"I believe that by increasing digital literacy for women, Indonesian families will be more prosperous," said Angela//VOI