VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

 Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini - 

The Ministry of Tourism and Creative Economy/The Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) implemented a specific strategy to continue to promote the potential of the Indonesian parekraf sector both in local and global markets.

In the discussion room Marketing and Special Interest Tourism and MICE - Event at the 2022 Parekraf National Coordination Meeting at the Grand Sahid Jaya Hotel, Central Jakarta, Friday (12/16/2022), Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini said there was a shift in parekraf market trends post-COVID-19 pandemic, where currently tourists prefer to travel that is of a higher quality and full of activities, not just relaxing.

In addition, the age range of parekraf market consumers in Indonesia is currently dominated by the millennial generation who are hungry for knowledge and information that is interesting, concise, concise and clear. "So as a means of promotion, it must be catchy, short, clear and full of pictures," said Marthini.

According to a release received by Voice of Indonesia on Saturday, to attract the millennial market, said Marthini, in addition to short, solid and clear promotions, holding unique and interesting events during the _low season_ can also be a means to attract millennial market tourism. "So during the _low season_ we don't even relax, instead we have to make activities so there is _traction_ during the _low season_," he said.

Marthini added that digitalization also plays an important role in marketing the potential of the Indonesian parekraf sector to national and international markets. "Like it or not, we have to embrace digitalization and use it as a means of promotion (parekraf potential)," said Marthini.

Young Expert Immigration Analyst at the Directorate of Immigration Traffic at the Ministry of Law and Human Rights, Wachid Kuntjoro Djati added that to support the marketing of the Indonesian Parekraf market abroad, his party always collaborates with the Ministry of Tourism and Creative Economy. One of them is through the implementation of a visa-free visit policy for foreign tourists.

"So this policy was implemented as an effort to recover the Indonesian economy which was affected by the COVID-19 pandemic. Especially as an effort to recover the parekraf sector," said Wachid.

This discussion was also attended by echelon I and II officials within the Ministry of Tourism and Creative Economy, and representatives from various local governments and members of the media//VOI