VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Embassy of the Republic of Indonesia Riyadh and the Riyadh Trade Attaché facilitated an online business meeting between Indonesian coffee shop entrepreneurs and Indonesian food and beverage business people in Saudi Arabia. The business meeting was held on February 13, 2024.

Indonesian Ambassador to Saudi Arabia, through a release received by Voice of Indonesia on Saturday (2/3) Abdul Aziz Ahmad explained that business meeting facilities were provided to increase market penetration of Indonesian coffee product exports in Saudi Arabia. Through this facility, it is hoped that Indonesia can become one of the coffee business resources in Saudi Arabia which is growing rapidly.

According to Aziz, the coffee shop business in Saudi Arabia is currently experiencing a very rapid increase because the people of Saudi Arabia have roots in the culture of drinking coffee. Riyadh Trade Attaché, Gunawan added, Indonesian coffee has the potential to increase its exports to Saudi Arabia. According to Gunawan, Indonesia as one of the Muslim countries that has cultural closeness to Saudi Arabia, needs to take the opportunity to increase coffee exports by creating a network of Indonesian coffee shops in Saudi Arabia, such as J.CO which has successfully opened 13 branches in the Riyadh area since 2018.

​For Indonesia, Saudi Arabia is the 30th trading partner for coffee commodities. In 2021, Indonesia only supply Saudi Arabia's coffee needs by 0.7 percent. Based on BPS data, Indonesian coffee exports to Saudi Arabia continue to show increase. From these data, it appears that the opportunity to increase the value of Indonesian coffee exports to Saudi Arabia is still wide open.