VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Ministry of Tourism and Creative Economy participated again in the largest international tourism exhibition at the Seoul International Travel Fair (SITF) 2024 which took place at Coex Hall A in Seoul, South Korea from May 9 to 12, 2024. The Ministry presented the Wonderful Indonesia Pavilion in collaboration with the Indonesian Embassy in Seoul, the Jakarta Tourism & Creative Economy Office, the South Sumatra Culture and Tourism Office, and Garuda Indonesia. This was stated by Minister of Tourism and Creative Economy, Sandiaga Uno when attending the 2024 Seoul International Travel Fair (SITF), Saturday (11/5).

The Wonderful Indonesia Pavilion featured Balinese decorations. Complementing the pavilion is a "Wonderful Journey" theme to promote the 5 Super Priority Destinations. The Indonesian Pavilion also featured 14 tourism industries, including travel agents/tour operators, hotels, golf, and tourism attractions.

Quoted from the Ministry of Tourism and Creative Economy's press release, Sunday (12/5), Minister Sandiaga explained that the foreign tourist market from South Korea is still one of the potential markets for the tourism industry in Indonesia.

South Korea ranks 8th out of the top 10 countries contributing the most foreign tourists to Indonesia in 2023 and continues to show a positive trend and reach more than 300 thousand visits.

Deputy for Marketing of the Ministry of Tourism and Creative Economy, Ni Made Ayu Marthini, said that Bali has become top of mind for South Korean outbound tourists.

In addition to Bali, Wonderful Indonesia also offers 5 Super Priority Destinations outside Bali, such as Lake Toba, Borobudur Temple, Mandalika, Labuan Bajo, and Likupang, and focuses on the leading segments in the South Korean market, namely golf and leisure. Marthini also explained that in targeting the luxury segment, the Indonesian tourism industry prepares tour packages that suit tourists from South Korea.

The Wonderful Indonesia Pavilion also promoted destinations in Indonesia as filming locations. Recently, the Ministry of Tourism and Creative Economy has launched a film location ecosystem called ‘Indonesia Film Facilitation’ (https://www.iffa.id/), as an access for international filmmakers to visit various beautiful filming locations in Indonesia. Promoting destinations through movies can expose more destinations in Indonesia and encourage more Korean tourists to visit Indonesia.