An Indonesian diaspora startup restaurant is operating around San Francisco, United States. The restaurant, namely " NUSA" sells various dishes and market snacks typical of the archipelago.
The Indonesian Consulate General of San Francisco, Prasetyo Hadi inaugurated the opening of NUSA Restaurant, which is located at the Emeryville Public Market in a Grand Launching event on Wednesday (15/5). The opening ceremony was also attended by Emeryville Mayor Courtney Welch and various culinary business partners.
As reported on the official website of the Indonesian Ministry of Foreign Affairs on Friday (17/5), Consul General Prasetyo in his speech congratulated Jennifer Huang, the founder of NUSA Restaurant. He hopes that NUSA restaurant will be successful and become a favorite for local people.
Moreover, Consul General Prasetyo assessed that the existence of NUSA adds to the success stories of Indonesian diaspora start-up food businesses, which will help promote Indonesian specialties abroad. He added that the Indonesian Consulate General in San Francisco will certainly continue to encourage more Indonesian culinary Micro, Small and Medium Enterprises whose benefits can be directly felt by local residents of the United States.
Mayor Courtney in his speech conveyed that Indonesian food is known for its good quality, delicious and distinctive taste. He also congratulated NUSA, and hoped that the business would continue to grow and become more popular with the public.
The visitors who attended NUSA's opening ceremony enjoyed specialty dishes such as satay, soto ayam, a variety of fruit juices, and Indonesian snacks such as lapis legit, kue lapis, and pandan sponge cake.
NUSA's foray into the culinary business has been started since 2013, as a catering service for working professionals at tech companies in Silicon Valley. The small business then evolved into NUSA around 2020 in the specialty market La Cocina, San Francisco.
Meanwhile, Dion Lim, senior reporter of ABC7 television station, showed his enthusiasm for the event. Dion congratulated NUSA and the entire Indonesian diaspora for consistently supporting Asian culinary MSMEs in the San Francisco Bay Area. For him, NUSA's snacks not only have high taste, but are also packaged beautifully, neatly, and beautifully, thus making consumers more interested in Indonesian cuisine