VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

The Indonesian government through the Ministry of Trade and the Indonesian Embassy in Cairo inaugurated the 11th outlet for Indonesian vehicle tires and rims belonging to the Ashrafco company in the Madinaty, New Cairo, Egypt district last Sunday (9/6).

Indonesian Ambassador to Egypt, Lutfi Rauf, said on Wednesday (13/6/2024) that the inauguration of Ashrafco's 11th outlet is expected to boost Indonesian exports to the Egyptian market, especially tire and vehicle rim products. He hopes to continue working with Ashrafco to market superior Indonesian products in Egypt.

Indonesian Trade Attaché in Cairo, M. Syahran Bhakti, who was present on behalf of Ambassador Lutfi, said the Madinaty district, which is the location of the 11th outlet, is a strategic place and is only 25 kilometers from the new administrative capital of Egypt.

Syahran Bhakti said Ashrafco is a company from Egypt which is the sole agent for three large Indonesian companies, namely PT Elang Perdana Tire Industry with vehicle tire products, as well as PT Bangun Sarana Alloy and PT Prima Alloy Universal with vehicle rim products.

He also appreciated Egyptian importer Ashrafco for the cooperation, loyalty, and dedication that has been built with the Indonesian company since starting the vehicle tire and rim business in 1986.

Ashrafco company owners, Khaled Hammad and Ashraf Hammad Shehata, were also present at the inauguration. Khaled Hammad said Ashrafco will continue to provide special services for customers.

According to him, Indonesian tire and rim products distributed by Ashrafco will continue to target the upper middle class. He claimed that he would continue to prioritize special services, such as door-to-door services and online services to attract customers.

Khaled Hammad also expressed his appreciation for the assistance and facilities provided by the Cairo Trade Attaché, so that he could establish business relationships with Indonesian tire and rim companies.

This year, Ashrafco imported Indonesian tires and rims worth more than 5 million US dollars. Khaled Hammad is optimistic Indonesian tires and rims can compete and are increasingly in demand in the Egyptian market.

On the sidelines of the inauguration of the outlet, Syahran Bhakti also invited Egyptian vehicle tire, rim, and automotive business players to visit the 39th Indonesian Trade Exhibition that will take place on 9-12 October 2024 at the Indonesia Convention Exhibition Bumi Serpong Damai City, Tangerang, themed, “Build Strong Connection with The Best of Indonesia.”