VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

Along with the technological advancement, radio as a media has more difficult challenges. Broadcasting technology which also develops, does not guarentee the sustainability of radio, especially in Asia. 

“We have observed that there are many fast-paced technological advancements in broadcasting industries and countries already created groundbreaking strategies which will change the whole face of this industry. However, many Asian countries are still practicing traditional broadcasting. So exploiting before benefits of technological advancements demands effective collaborations with organizations,” said Acting Director of Asia-Pacific Institute for Broadcasting Development, Philomena Gnanapragasm in her speech at an opening Radiodays Asia 2019 in Kuala Lumpur, Malaysia on Tuesday morning (August 27).

On the same occasion, Futurology Radio expert from Australia, James Cridland to Voice of Indonesia said that although it must compete with podcast and streaming services, radio is still a leading media which continuously connect with its listeners.

“A lot of challenges of course, you know obviously access to mobile phones, access to Sportify, and podcasting, and all of that. It's a clear part of where radio is going. But I also think that actually we shouldn't forget the benefit that radio has. It's being a shared experience, with human connection, that human being at the other end, who is helping you understand what's going on in the world, is a very important part of what radio is all about. I think we should bear that in mind and focused on helping our audiences,” saidJames Cridland.

James Cridland further explained that he ensures that radio has a good future and strong. While, listeners will definitely enjoy it until the next 10 years. (VOI/STEVE/AHM)