VOI - Voice of Indonesia | RRI - Radio Republik Indonesia

On the sidelines of the International Conference on Intellectual Property and Development at the World Intellectual Property Organization (WIPO), in Geneva, Switzerland (20/5) the Head of BEKRAF, Triawan Munaf, was accompanied by the Indonesian Permanent Representative to the United Nations , WTO, and international organizations in Geneva, Ambassador Hasan Kleib, holding bilateral meetings with the Director General of WIPO.

At the meeting, the Head of BEKRAF and Director General of WIPO signed a cooperation agreement between BEKRAF and WIPO to create systems and policies that support brand development and design in Indonesia.

The long-term objective of such cooperation is to create added value for products and services, through Intellectual Property in the field of brand and design. The collaboration will also focus on developing KI facilitation through training and creation of the "Hub and Spokes" structure, which in turn will enhance the reputation of products and services through brands & designs on a wider market.

In addition to discussing the implementation of the cooperation, the Head of BEKRAF also discussed the possibility of further cooperation between BEKRAF and WIPO, including related support for Collective Management Institutions (CMOs) for creative and copyright industry players in Indonesia.

The Head of BEKRAF also discussed cooperation opportunities related to the application of digital technology for the management of intellectual property assets for creative industries. One of them includes the possibility of collaboration between the "Portamento" digital management music platform initiated by BEKRAF and WIPO's digital time-stamping service.

The Head of BEKRAF stressed that in this era of digital revolution, one of the main keys to increasing competitiveness at the global level is to integrate creative and innovative processes with intellectual property management. "Cooperation between BEKRAF and WIPO will continue to be improved, to support creative industries in Indonesia to take advantage of and also benefit from their creativity and intellectual assets," said the Head of BEKRAF on the occasion.

Meanwhile Ambassador Hasan Kleib also said that the development of innovation and creativity is one of the priorities of the Government of Indonesia which continues to be guarded at WIPO, both through bilateral cooperation and through multilateral negotiations for a global intellectual property system that supports Indonesia's national interests. (Source: PTRI Geneva)